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Research papers

The creative role of research in developing new marketing opportunities

The theme of the paper is the use of research as a creative tool in the development of new products and methods of marketing them: In this case, of course, the 'products' are financial services. In order to illustrate the theme the author shall be...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: J. H.M. Cockayne
Company: Acumen Fieldwork
February 1, 1975
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Citation

Cockayne, J. H. (1975a, February 01). The creative role of research in developing new marketing opportunities . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-creative-role-of-research-in-developing-new-marketing-opportunities-